Emails sent to public, consumer, and investor relations offices
overwhelm the staff and often go untracked. Corporations and
organizations need to manage this process and track both the incoming
email as well as the response.
Solution:
Traction can read incoming mail, assist
the triage of these emails, track them through a response process,
allow the responder to pick from a boiler plate if appropriate, and
track the actual reply. The person responsible can respond directly
from the email captured by Traction.
Traction tracks the information
request and the response. Any sensitive messages such as damning
reviews of a product or notes from an irate investor can be flagged or
forwarded to an appropriate company representative. Valuable feedback
(such as a compliment on a feature or a note about the activities of a
competitor) can also be captured and flagged into another Traction
project where the relevant team can act on it.
Article: Public1474 (permalink) Categories: :Public:usecase:pr, :Public:usecases Date: June 12, 2008; 1:29:42 PM Eastern Standard Time