My favorite aspect of these 'freestyle' competitions was the specific type of human creativity that led to victory. Instead of pure chess genius, it was something much closer to business process design brilliance. The overall winner was a team that contained neither the best human players nor the biggest and fastest computers. Instead, it consisted of "a pair of amateur American chess players using three computers at the same time. Their skill at manipulating and "coaching" their computers to look very deeply into positions effectively counteracted the superior chess understanding of their grandmaster opponents and the greater computational power of other participants."

Kasparov was surprised at this outcome and I have to confess that I was as well, despite my deep conviction that a well-designed process is a potent weapon. I didn't think that smart process design — in this case, a process for determining the "best" chess move — could overcome both cognitive and computational deficits. But it did, even in this domain where brains and calculations would appear to be the only things that matter. As Kasparov writes of this amazing result, "Weak human + machine + better process was superior to a strong computer alone and, more remarkably, superior to a strong human + machine + inferior process." I think that's my new motto. - Andrew McAfee, Harvard Business Review, Feb 18, 2010